The strong presence ofinternational companiesat theIMAR 2025exhibition in Damascus reflects a growing interest in entering the Syrian market and forging strategic partnerships.
Amid Syrias ongoing economic liberalization and emergence as an attractive investment destination, the exhibition has become a key platform for collaboration and opportunity.
Expanding Market Access and Sectoral Cooperation
The Indian company Royal Elegance expressed its intent to establish a local branch and leverage the exhibition to build connections with Syrian firms.
According to Public Relations Manager, wassim Juha, the company aims to supply a range of stone products tailored to residential and commercial construction needs.
Similarly, Turkish furniture manufacturer Beyonce is assessing market demand for metal and wooden office furnishings.
Furniture Division Manager Sobhi Tarabishi described the exhibition as a promising entry point for interior design and dcor specialists targeting Syria.
Knowledge Exchange and Integrated Solutions
FIS, a German construction firm, views the exhibition as an opportunity to collaborate with Syrian talent and offer end-to-end building services from planning to delivery contributing to Syrias reconstruction and economic recovery, according to Chairman Fezli Bekaj.
Angolan contractor Angorital, represented by Damascus branch director Ammar Ashour, is focused on transferring engineering expertise and delivering high-quality projects. Ashour praised the supportive environment for foreign companies entering Syria.
Chinese firm Deco Inspire, led by Nabil Awad, highlighted the exhibitions role in facilitating knowledge exchange and showcasing weather-resistant alternatives to wood and stone, drawing significant interest from attendees.
Innovative Technologies and Sustainable Solutions
Turkish insulation specialist Fix Bear used the exhibition to engage both public and private sector stakeholders. Exclusive agent Samer Abdul Hamid outlined plans to introduce advanced thermal and acoustic insulation technologies for walls and floors, offering fire- and moisture-resistant solutions.
British company Build for Innovation, represented by Moamen Qandil, sees its participation as a strategic move to meet Syrias demand for UPVC-based doors and windows. These systems offer thermal and acoustic insulation, are weather-resistant, antibacterial, and environmentally friendly.
A Platform for Investment and Development
Launched two days ago at the Damascus International Fairgrounds, IMAR 2025 features 260 companies from 23 countries.
The event aims to spotlight investment opportunities in Syrias reconstruction phase and foster collaboration across construction, energy, housing, and industry driving economic development and attracting foreign investment.
